As the travel world prepared to descend on Excel in London's slightly glittering Docklands for the World Travel Market 2011, the Greater Fort Lauderdale Convention and Visitors Bureau were racking their brains as to how to 'stand' out from the crowd of exhibitors.
Step forward your favourite canine...
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We’re made up here at davethedog HQ having been asked to provide a national press and online campaign for the launch of “Cook Italian” - the new range of branded pasta, tomatoes, pasta sauces and passata from LDH (La Doria).
You may not know of LDH (La Doria), but chances are you’ve already tasted their products as they are the largest supplier of own brand food products to supermarkets in the UK.
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Davethedog recently donned his Ray-bans and slapped on the factor 25 prior to planning a first venture on to television for Turismo do Portugal.
Anxious to present the beautiful Algarve to a Europe-wide audience, the client was looking for a two-month campaign to reach as many potential holidaymakers as possible without breaking the bank!
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No, not a welcome Bounty Bar (as some of our older readers may think) but a radio promotion davethedog communications recently arranged for the Mauritius Tourism Promotion Authority!
For what was an exceptionally modest budget, the campaign delivered considerable response, much to the delight of the client.
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When award winning Northern Rail decided to promote its Peak Time commuter services to the masses, who do you suppose they turned to?
We'll give you a clue: it's a great little agency with great big transport credentials.
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Dave had to turn down the invitation to the big 'do' at Westminster Abbey because he just couldn’t find a hat that could accommodate his ears!
Nevertheless, we have sprinkled our own glitter on the event with a three week promotion on Smooth Radio for the Kenya Tourist Board (where William went down on his good knee!) promoting a 'once in a lifetime holiday' with Somak Holidays and Kenya Airways.
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Following the success of their Spring radio campaign voiced by TV favourite Hugh Dennis, Kinnarps have turned to davethdog again to provide them with another cost-effective, ear-catching radio campaign to promote their new "Inspirations Brochure".
Once again we pulled out all the stops securing none other than Scandinavian icon Mariella Frostrup, whose cool Nordic sophistication reflects Kinnarps' design to a T!
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'Legmaster' is the invention of ex-Royal Marine and Inventor of the Year Neil Summers. A simple way to give you the legs you always wanted in just a few minutes a day!
Over the last six months, davethedog has been working closely with client Legmaster to perfect a TV strategy to give maximum return on investment.
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davethedog, though a poor driver himself (curse that lack of opposable thumbs!) is very keen on all aspects of road safety.
No surprise then that the Institute of Advanced Motorists has chosen davethedog to promote all aspects of their work…
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Davethedog is a very happy mutt indeed, having been hired to plan and book a multimedia campaign, including extensive online and a sixteen page special supplement in the Daily Telegraph, for the Kenyan Tourist Board.
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We’ve come over all Scandinavian at davethedog, having just been appointed by Swedish office furniture giant Kinnarps (pronounced “schinnarps”), to help launch six new regional sales facilities in the UK.
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