Chilling Out...Fort Lauderdale

As the travel world prepared to descend on Excel in London's slightly glittering Docklands for the World Travel Market 2011, the Greater Fort Lauderdale Convention and Visitors Bureau were racking their brains as to how to 'stand' out from the crowd of exhibitors.

Step forward your favourite canine. We arranged for a large ice sculpture to be delivered to the Fort Lauderdale part of the Visit Florida stand featuring a lady's bikini in need of serious defrosting (hmm...that beach looks nice!).

It proved a striking hit with visitors, the press… even fellow exhibitors! So much so that you can look forward to an experiential event next year that will be as impactful as it is innovative!

© davethedog communications 2011