No, not a welcome Bounty Bar (as some of our older readers may think) but a promotion davethedog communications recently ran for the Mauritius Tourism Promotion Authority!
For what was an exceptionally modest budget, the campaign delivered considerable response, well into the 5-figure region, much to the delight of the client.
That's not to mention the myriad opt-in competition responses to win a holiday to Mauritius that totalled in their thousands.
Needless to say, the client is actively planning to repeat this activity later this year.
© davethedog communications 2011