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DAVE'S TRAVELLING SMART IN SOUTHAMPTON
Davethedog (DtD) won the competitive tender to plan and buy the outdoor, online and local radio media channels, employed to help manage public expectations and traffic, during the M3 and M27 Smart Motorways development initiatives. The objective was to keep road users informed of likely traffic disruptions, and direct them to detailed information on alternative travel options.
DtD has worked closely with Southampton City Council and Highways England, to deliver a cost-effective and flexible campaign, which has been responsive to short-notice timing changes.
DAVE'S ON THE LIST WITH L&Q
Davethedog (DtD) was recently invited to join the select band of agencies rostered on L&Q’s media framework, following a highly competitive and complex tender process.
L&Q is a regulated charitable housing association and one of the UK’s most successful independent social businesses. The L&Q Group houses around 250,000 people in more than 105,000 homes, primarily across London and the South East.
DtD will be planning and buying mixed media campaigns for L&Q, to reach audiences across the UK, to help it achieve its goal of delivering 100k more homes in the next decade.
The DtD team was delighted to be acknowledged as an agency that shares L&Q’s values:
People – L&Q cares about the happiness and wellbeing of its customers and employees
Passion – L&Q approaches everything with energy, drive, determination and enthusiasm
Inclusion – L&Q draws strength from differences and works collaboratively
Responsibility – L&Q owns problems and delivers effective, lasting solutions
Impact – L&Q measures what it does by the difference it makes
NORTHERN COVID AWARENESS
Davethedog has been working on a Covid-19 awareness campaign with strategic partner agency ‘Guerilla Marketing’, for client Northern Rail, to help keep customers informed of service changes and social distancing requirements on the network’s trains. The fast-changing nature of the crisis has called for a nimble and responsive approach to media planning and buying.
Davethedog has been successfully helping First Bus South Yorkshire to hunt down highly skilled and qualified engineers and mechanics, to work out of its Sheffield headquarters servicing the company’s fleet of vehicles. We helped to round them up by targeting Facebook users with salient job titles, who lived within 45 minutes’ travelling time of their proposed workplace.hat makes it interesting? Write a catchy description to grab your audience's attention...
DAVE GETS VIVID ON AIR
Davethedog has been working with affordable housing specialist Vivid Homes to both raise regional brand awareness, and promote the availability of Help to Buy: Shared Ownership properties at its housing developments across Hampshire. We have carefully developed and refined online and social media campaigns for Vivid, and also worked with them and our excellent creative partners to deliver their first ever radio advertising, across a tightly geo-targeted mix of stations, including Capital South, Breeze Solent, and Eagle.
SIMPLY THE BEST
Davethedog helped affordable homes specialist Orbit to prepare its entries for four categories of the highly-respected First Time Buyer Magazine Readers’ Awards (2019). Shortlisted for every category it entered, Orbit then went on to carry off a highly commended for ‘Best Show Home’ and romped home victorious with the winner’s trophy for ‘Best Small Housing Development’.
DAVE’S A BIT OF A SOFTY
Davethedog has been helping Ecowater to increased demand for water softeners, by promoting their benefits to potential customers. A carefully managed test campaign provided us with the insights required to reach, frequently and cost-effectively, the socio-economic groups most likely to buy into this premium technology. Dave does love an efficient soft sell…
GET ON THE BUS
First Bus Berkshire (FBB) asked for Davethedog’s help to promote its special ‘Fast 9’ (24 minute duration) service from central Slough to Heathrow Airport Terminal 5. Through consistent and bespoke geo-targeting at salient postcodes, using a mix of high-performing Facebook, Google Display Networks, and Mobile Ad Networks, we helped FBB to make fast connections with customers who wanted to make fast connections of their own.hat makes it interesting?
As part of her marketing and communications work with Kinnarps UK, the Swedish-owned, commercial furnishing and interiors specialist, our managing partner Donna Pilcher has been appointed editor of Scandinavian culture magazine ‘Nu’.
The title means ‘Now’ in Swedish, and is a curated collection of stories about the latest in Scandinavian design, lifestyle & thinking. It appears as a quarterly hard copy magazine - distributed to leading architecture and design practices in the UK - as a weekly blog and email, and as a constantly updated website, which you can visit at www.thisisnu.co.uk
The latest issue features a Spotlight on Stockholm supplement, with a roundup of new product innovations and interviews with Nordic designers, from Donna (and our marketing executive) Izzy’s recent trip to Stockholm Design Week and Furniture Fair.
DAVE GETS INTO ORBIT
After an agency selection exercise lasting over ten months, Orbit Group, the renowned housebuilder based in Coventry, has appointed Davethedog to book media across their portfolio of developments across the UK.
Media activity will include an effective mix of broadcast, press and online with creative being supplied by Atkinson Associates.
Whether buying outright, renting, shared ownership or retirement housing, Orbit has built an enviable reputation with its customers (remind you of anyone?)… mind you, we can't help but notice that there are no plans for luxury condos for deserving canines.
It can only be a matter of time, surely!
MASTERING SOCIAL THE COOK ITALIAN WAY
What would you give for over 40,000 ‘likes’ on Facebook? Over 40,000 opportunities to build a relationship with your consumers, inform and entertain?
That’s what Cook Italia have built over the last two years, helping to transform the brand from ‘commodity’ to trusted ally in the kitchen.
If you would like to apply this to your brand just give us a ring and we’ll do all we can to sprinkle the same magic just for you!
DAVETHEDOG GETS TESTY
We like being recommended, in fact the majority of our business comes via recommendation.
Davethedog was delighted therefore to be recommended as the perfect agency to help Yorktest become the name in food intolerance testing in the UK.
Dave has been told that he’s allergic to sausages but hes having none of it!
Davethedog Flies The Flag For Namibia
Davethedog was delighted when chosen recently by Namibia Tourism Board to promote their travel agent training roadshow taking place from the 26th-28th March in Glasgow, Manchester and London.
After creating an attractive online registration page and back end report system, we partnered with TTG (the travel agent’s bible) to engage registrants with a display campaign in print and throughout their website.
Dave has been boning-up (can you see what we did there?) on Namibian facts in celebration. He reliably informs us that the fossil plant Welwitschia Mirabilis (famously found in the Namib desert) has a lifespan of up to 2000 years.
Davethedog Is On The Rails
When award winning Northern Rail decided to promote its Peak Time commuter services to the masses, who do you suppose they turned to? We'll give you a clue: it's a great little agency with great big transport credentials.
That's right! Davethedog was retained to bring its expertise to a multi-media campaign across the North on Radio, in the Press and on key Outdoor sites this Spring.What's this item about? What makes it interesting? Write a catchy description to grab your audience's attention...
It's All Good In The Food
Brands don’t come much more iconic than Glenryck... that staple of a thousand childhood teas!
But now we’ve grown up and the goodness that oily fish provides is well known: high protein, low fat and rich in Omega 3.
So, when Glenryck decided that wished to re-launch the brand by highlighting its many benefits via social media, they turned to us.
By leveraging their modest budget by tight geo and lifestyle targeting, the current campaign to win a hamper of Glenryck goodies is gaining more momentum every day and ROI figures are looking anything but fishy!